Treatments come, and treatments go, but when it comes to BOTOX®, it’s one treatment that’s definitely here to stay. In fact, compared to some treatments that tend to “flatline” or even decline in popularity after a few years, the number of BOTOX treatments continues to rise each year. And unlike treatments that tend to be the most popular among older women and men, BOTOX has found a huge following among millennials who use BOTOX treatments, not just to relax existing fine lines, but to help prevent future lines and wrinkles from forming.
Why BOTOX is so popular
There are a few reasons why BOTOX injections are still the most popular of all non-surgical cosmetic treatments in the United States…One major reason: results. Outside of having cosmetic surgery, BOTOX is pretty much the most-effective way to reduce the appearance of crow’s feet and frown lines (those pesky lines between your eyebrows). Both crow’s feet and frown lines are dynamic wrinkles, which means they form as a result of repeated facial movements and expressions. Since these wrinkles are in areas where there’s a lot of movement, fillers are ineffective in providing any type of long-term results. But BOTOX works because it actually stops the muscles from forming lines and wrinkles in the first place.
Normally, when you smile or frown, your brain tells your muscles to contract to form the expression. And when your muscles contract, they tug on your skin. That tugging is what forms the lines and wrinkles that show up when you smile (or frown). When you’re younger, the lines and wrinkles disappear when you stop smiling or frowning. But over time, all those repeated movements start to etch the lines into your skin, making them visible even when you’re not making an expression.
BOTOX works by blocking the nerve signals between specific areas of muscle tissue and your brain. When the signals are blocked, the muscles aren’t “told” to contract. And that means lines and wrinkles can’t form. Since dynamic wrinkles are caused by repeated muscle contractions, having regular injections could prevent future wrinkles from forming. Some patients also find having regular injections allows them to wait longer between treatment sessions.
Yes, the treatment does use needles, and you’d think that might make it less popular. But those needles are very, very fine — much finer than the needles used in vaccinations, for example — and that means BOTOX treatment is a lot more comfortable than you might expect (another reason it’s so popular).
Convenient, predictable and safe
The next major reason why BOTOX is popular year after year: It’s convenient. It takes less than a half-hour to treat both your crow’s feet and your brow lines, plus there’s no downtime. Outside of a little redness (or, sometimes, some very minor bruising that can be covered with makeup), there’s no way to tell you’ve had treatment. No bandages, no sutures, no scars — no one’s the wiser.
BOTOX has been used cosmetically for about 20 years, and before that, it was used medically to treat eye and muscle conditions. That means it’s got a long and well-established safety profile, plus the injection techniques and technology have been honed and optimized. That long record also means the results you get from a BOTOX treatment are very predictable compared to many other treatments. Plus, BOTOX can be combined with other treatments, including fillers, so you can have all your lines and wrinkles treated without resorting to surgery.
And finally, there’s one more big reason why BOTOX’s popularity has remained so strong all these years: It’s affordable. In fact, it’s one of the most affordable non-surgical cosmetic treatments you can have, and considering the results it can provide, especially when treatments are repeated over time — you might say it’s a lot of bang for your buck.
Ready to learn more?
At Providence Plastic Surgery, we offer BOTOX treatments tailored to each person’s individual treatment objectives for results that look natural and beautiful. To find out more about BOTOX or to schedule a treatment, book an appointment online today